Cenek Report

A newly released report by Watson Wyatt brings additional support to the commentary in an earlier Cenek Report posting, Generational Differences: Fact or Fiction.

Watson researchers, using a sample of Canadian employees, learned that employees across all age groups are largely motivated by the same things to excel in their jobs.

Strategic direction and rewards were considered to be the top two engagement drivers for the 3,000 employees polled.

According to Debra Horsfield, Practice Leader, Organization Effectiveness with Watson Wyatt, “widely held beliefs about generational differences in the workplace may lead organizations to develop programs that can actually diminish employee engagement.”

These findings are further evidence that the cottage industry devoted to selling services and products based on generational differences is based on faulty premises.